The Root Cellar
(2012)

Short animation intended as a television/internet advertisement for The Louisville Root Cellar.

Co-produced, directed, illustrated and animated.

All elements of the video were designed and drawn within illustrator, and then animated in flash. Though we did develop a script for the vocal track, it was never recorded. That script is included at the bottom of the page.

Script:

		At the roots, food is simple.
		But lateley, we are asking complicated questions about food.

		Is it organic?
		Is it non-GMO?
		Is it fair-trade?

		How can we answer these questions?
		Simple, know who and where it comes from!

		For Louisville, it comes from here.

		The Root Cellar. Locally grown, farm fresh food.