The Root Cellar

Short animation intended as a television/internet advertisement for The Louisville Root Cellar.

Co-produced, directed, illustrated and animated.

All elements of the video were designed and drawn within illustrator, and then animated in flash. Though we did develop a script for the vocal track, it was never recorded. That script is included at the bottom of the page.


		At the roots, food is simple.
		But lateley, we are asking complicated questions about food.

		Is it organic?
		Is it non-GMO?
		Is it fair-trade?

		How can we answer these questions?
		Simple, know who and where it comes from!

		For Louisville, it comes from here.

		The Root Cellar. Locally grown, farm fresh food.